Agenda

Future of Immersive Leisure - Las Vegas - Day 1 - Wednesday, May 16th, 2018

8:00 am
Room: Islander B
Networking Breakfast & Exhibits
8:00 am
Room: Islander B
Registration
8:45 am
Room: Islander A
Kevin Williams
Founder
KWP, Ltd.
8:50 am
Room: Islander A
The Session Description will be available shortly.
Session description
9:10 am
Room: Islander A
Keynote:
The Keynote Description will be available shortly.
Session description
Moderator
Kevin Williams
Founder
KWP, Ltd.
Speaker
Charles Fink
Writer, Producer & Futurist
10:00 am
Room: Islander B
Exhibits & Morning Coffee Break
10:30 am
Room: Islander A

VR location-based entertainment is clearly at a nascent stage, lacking key structural elements.   This session will examine new strategies integrators, distributors, syndicators, and hardware and software platform providers, and other third party developers are taking to build a new and more robust infrastructure for VR location-based entertainment.

Session description
Moderator
Sami Ramly
Entrepreneur-In-Residence (EIR)
Outpost Capital
Speakers
Kalon Gutierrez
Co-Founder & Head of Growth
Nomadic
Brad ScogginSpringboard VR
Founder and the Chief Executive Officer
Springboard VR
Baba Uppal
SVP of Strategy and Business Development
Secret Location
Kevin Vitale
CHAIRMAN & CHIEF EXECUTIVE OFFICER
VRstudios®
11:15 am
Session Change
11:20 am
Room: Islander A

The VR and MR arcade experience is expanding with the introduction of more diverse content and new business models.  This session will examine key new opportunities for non-game content in arcades, the effectiveness of membership/subscription models for VR and MR arcades, internal content development in arcades, and the use of VR arcades as incubators for new VR and MR experiences.

Session description
Moderator
Bob Cooney
Location-Based Entertainment & Amusement Thought Leader, Speaker, Writer, Mentor
Blue Laser Consulting
Speakers
Todd Fuchs
Commander-In-Chief
The Holodeck
Rob McCarty
Co-founder and Chief Gatekeeper
The Gateway Virtual Reality Showroom
Marc-Antoine Pinard
CEO
Luckyhammers,
Michael Zaiden
Head of IP Development
Minority Media Inc
12:05 pm
Room: Islander B
Lunch
1:30 pm
Room: Islander A

Successful brands recognize the importance of creating consumer relationships that engage their customer’s physical and emotional state at every touchpoint along the consumption journey.  With the expansion of immersive technologies, brands are experiencing ever-increasing opportunities to evolve their traditional consumer relationship away from passive towards more engaging and personalized consumer journeys.  However, as technologies expand and consumer behavior evolves, so do business models - the need to identify new ways to monetize grows. 

This session features division heads of brands from three different verticals, who will share their insights on the future of immersive entertainment, the opportunities presented thereby, and implications on brand sustainability and growth.  And, together, we will explore the related opportunities for content creators, technology innovators, venue operators, and investors.

Session description
Moderator
Wendy Heimann-Nunes
Co-Founder
Nolan Heimann LLP
Speakers
Jenefer Brown
Senior Vice President, Lionsgate Global Live and Location-Based Entertainment
Lionsgate Entertainment
Jean de Rivieres
SVP Marketing and Associate Producer
Ubisoft
Matthew Proulx
Sr. Director, Global Branded Experiences
Hasbro
2:15 pm
Room: Islander A
The Session Description will be available shortly.
Session description
2:35 pm
Session Change
2:40 pm
Room: Islander A

Immersive rides are undergoing a major transformation, with the introduction of new technologies and a wider range of experiences.

A steady stream of less conventional immersive rides have been rolled out.  Immersive rides such as those employed in Disney’s land “Pandora- The World of Avatar” are revolutionizing the medium. 

Over the past year, there has been a flurry of announcements about VR coasters and rides, including rides connected with well known properties.   The new rides and coasters promise to integrate more powerful and versatile technologies.  But what are the best opportunities for VR in those attractions, and how can VR be well integrated in those attractions?  A growing number of park operators are also using or plan to add AR to the mix.  How will that expand opportunities for immersive rides and attractions?   This session will examine how to effectively harness VR and AR in or with rides, and address such key issues as hygiene and throughput concerning VR rides.

Session description
Moderator
Kevin Murphy
Director of Sales and Marketing
Kraftwerk Living Technologies GmbH
Speakers
Simon Reveley
CEO
Figment Productions Ltd
Rick Rothschild
Chief Creative
FAR Out! Creative Direction
Vasily Ryzhonkov
​Founder & CEO
Arena Space
3:25 pm
Room: Islander B
Exhibits & Afternoon Break
3:55 pm
Room: Islander A

The strong growth of e-sports is opening up key new opportunities for next-generation immersive sports experiences.  VR and AR afford deeper, more interactive location-based sports experiences, including VR sports tournaments and VR sports leagues.  This session examines the likely development and growth of those experiences and the most effective immersive sports experiences out-of-home.

Session description
Moderator
Louisa Spring
CEO
Vari Parks
Speakers
Jan Goetgeluk
Founder & CEO
Virtuix
Dan Jamele
CEO
Mediamation
4:40 pm
Session Change
4:45 pm
Room: Islander A

Given the nascent stage and frequent churn in VR and AR location-based entertainment experiences, it can often seem difficult discerning clear trends in visitor attitudes towards those kinds of experiences.  This session will present findings and insights regarding visitor attitudes towards hardware, content, and pricing issues relating to VR and AR location-based entertainment.  These research results and insightscan help significantly in better positioning VR and AR location-based entertainment projects.

Session description
Speaker
Ben Kim
CFO and VP Business Development
Survios
5:05 pm
Session Change
5:10 pm
Room: Islander A

How will VR affect FECs and the out of home entertainment market? Alexis Macklin of Greenlight Insights will present LBE VR industry forecasts, current monetization strategies, consumer insights, and opportunities of growth. 

Session description
Speaker
Alexis Macklin
Analyst
Greenlight Insights
5:30 pm
Networking Reception
7:00 pm
End of first Day

Future of Immersive Leisure - Las Vegas - Day 2 - Thursday, May 17th, 2018

8:00 am
Room: Islander B
Networking Breakfast & Exhibits
8:00 am
Room: Islander Foyer
Registration
8:45 am
Room: Islander A
Conference Chair Welcome:
Kevin Williams
Founder
KWP, Ltd.
8:50 am
Room: Islander A
The Session Description will be available shortly.
Session description
9:10 am
Room: Islander A
The Session Description will be available shortly.
Session description
Moderator
Kevin Williams
Founder
KWP, Ltd.
Speaker
Jesse Schell
CEO
Schell Games
10:00 am
Room: Islander A

Dome theaters are undergoing a dramatic transformation, as new technologies and more diverse content substantially expand the medium.  This session will examine the increasing impact of 4D, 5D, projection mapping, and virtual reality on dome experiences and the greater introduction of sports, game, and even wellness experiences in domes.

Session description
Moderator
Ed Lantz
President and CTO
Vortex Domes
Speakers
Markus Beyr
CEO & Owner
Attraktion! GmbH
D’nardo Colucci
President and co-founder
The Elumenati, LLC
Jenni Ogden
President, Executive Producer
Eye Q Productions
10:45 am
Room: Islander B
Exhibits & Morning Coffee Break
11:15 am
Room: Islander A

One of the most intriguing trends in VR location-based entertainment is the increasing synergy of VR and escape games.  Clearly, the two experiences have natural affinities, and the prospects for this hybrid form have been boosted by the surging popularity of escape games.  How is this form evolving, and what strategies are being employed to effectively exploit such a synergy?

Session description
Moderator
Kevin Williams
Founder
KWP, Ltd.
Speakers
Simon Chu
CEO
Escape VR
Ali Khan
Founder
Tick Tock Unlock
12:00 pm
Room: Islander B
Lunch
1:15 pm
Room: Islander A

The VR theater concept seems to be constantly reevaluated and reinvented.  Many diverse strategies are being employed to introduce VR in movie theaters, including offering VR games in theaters and using theater space for essentially VR exhibitions, but what are the best prospects.  This session will examine a panoply of VR theater strategies and outline some of the more promising directions for VR theaters.

Session description
Moderator
David Bloom
Columnist and Consultant
Tubefilter.com & TVRev.com
Speakers
Travis Cloyd
CEO / Director
Observe Media Inc. & OneTouchVR Distribution
Morris May
CEO and Founder
Specular Theory
Michael Paquette
VP Corporate Affairs
D-BOX Technologies Inc.
Bruce Vaugn
CEO
Dreamscape Immersive
2:00 pm
Room: Islander A
The Session Description will be available shortly.
Session description
2:15 pm
Room: Islander A

Pokemon Go has constituted an amazing phenomenon and success in location-based entertainment through mixed reality, creating unusually high levels of engagement and generating spectacular publicity.  How can this success be leveraged and exploited to generate more diverse and vibrant forms of mixed-reality location-based entertainment, especially those with more of an edutainment focus?

Session description
Moderator
Charles Fink
Writer, Producer & Futurist
Speakers
Alex Hertel
CEO and co-founder
Xperiel
Matthias Sala
Founder & Game Designer
Gbanga
Tarrnie Williams
CEO
Blueprint Reality Inc.
3:00 pm
Room: Islander B
Exhibits & Afternoon Break
3:30 pm
Room: Islander A

Positioning:  Why marketing your attraction as Virtual Reality is a sure way to fail

Marketing:  Selling vision and experience instead of technology

Pricing:  Selling by the hour vs by the experience

Throughput: How to manage labor costs in a high-touch low volume attraction

Hygiene: Critical component or just for show?

Session description
Moderator
Bob Cooney
Location-Based Entertainment & Amusement Thought Leader, Speaker, Writer, Mentor
Blue Laser Consulting
Speakers
Kevin Bachus
Senior Vice President, Entertainment & Games Strategy
Dave & Buster's Inc.
Charles Taylor
Sr Director of Innovation
Caesars Entertainment
4:15 pm
Session Change
4:20 pm
Room: Islander A

The Santa Monica Pier is reknowned as a popular, eclectic tourist destination, drawing millions of visitors from around the world.  Executive Director Negin Singh will share the Pier’s vision for expanding the boundaries of its attractions by offering diverse immersive experiences, including Ocean VR experiences and interactive holiday installations, designed to appeal to myriad audiences

Session description
Speaker
Negin Singh
Executive Director
Santa Monica Pier Corporation
5:05 pm
End of Future of Immersive Leisure Las Vegas 2018
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