Conference Chairs

Kevin Williams

English born Kevin Williams has spent most of his career in the electronic entertainment industry, first as a fascinated player of the fledgling video amusement, then as an amateur computer devotee. At present he is a leading member of the emerging Digital Out-of-Home (DOOH) Leisure entertainment industry, both as consultant, observer and founding chairman of the sector association.

An early member of the personal computer boom in the UK and a game reviewer for the fledgling consumer game magazine scene – he designed his first game in 1984 (‘Bear George’). After leaving college Kevin worked for one of Europe’s largest amusement distributors (Electrocoin Automatics), and then for one of the most famous early independent consumer game developers (Andromeda Software). Following this he was involved with the launch of immersive entertainment systems, initially through Hughes Rediffusion (Thomson Entertainment) on the world’s first arcade simulator – the ‘Commander’. Then in the field of virtual reality with the UK’s first floated developer of this technology (Division Limited). He was then head hunted to become an Imagineer for The Walt Disney Company, specifically tasked on their emergence into the Location Based-Entertainment (LBE) field developing ‘DisneyQuest’ and its digital attractions. Following this, Kevin would go on to manage projects under contract as an executive for Angel Studios, developing their successful signature attractions for clients such as GamesWorks. The new millennium found him establishing an amusement division for European consumer software publisher Infogrames (INSKOR Entertainment Ltd).

Kevin Williams, Conference Chair

Michael Mascioni

Michael Mascioni is a conference producer, market research consultant, and writer specializing in digital media and clean energy. He was program director and project manager of the 2012 DNA/US digital out-of-home interactive entertainment conference, and was program manager of the 2013 DNA/UK conference. He was also program director of the conference “Revolutionizing Interactive Marketing in Public Places- the Mobile and Gestural Digital Signage Imperative,” and served as an event planning consultant on the 2016 VR Arcade Conference. Mr. Mascioni was program director of the Intertainment conferences on interactive entertainment and managing editor of the A&A newsletter on Interactive Entertainment. He served as Conference Director of the 2015 Hybrid Energy Innovations Conference.

He is co-author of “The Out-of-Home Immersive Entertainment Frontier,” and wrote a chapter on the future of ambient interactivity in public places for “FutureScapes- the Future of Business.” He writes freelance for such publications as Inter Park, Innovation & Tech Today, and Upload VR.

He was a Senior Analyst in the Broadband Entertainment Group at Strategy Analytics, and has done research/consulting projects for such companies as Sony Pictures, HBO, Paramount Communications, the IMAX Corporation, Triotech, and Thinkwell Group.

He holds an M.S. degree in technology management from the Polytechnic Institute of N.Y. and a B.A. in English from St. Lawrence University.

Michael Mascioni, Conference Chair

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