In anticipation of his presentation at Future of Immersive Leisure in Las Vegas, September 13-14, 2017, we asked Alan Smithson, VR/AR Expert, CEO at MetaVRse, a few questions about the immersive entertainment ecosystem. Check out his interview in relation to his Future of Immersive Leisure presentation entitled, New Opportunities for VR Games and Attractions in Casinos.
Q: The use of immersive technology in the entertainment sector away from the home, what are the issues?
A: The major issues with VR/AR and other immersive technologies are hygiene (keeping facemasks clean), isolation for friends, costs to build out facilities in a market that is ever-evolving.
Q: The use of digital media in attractions, what are the key issues?
A: Again, single player vs. multi-player. Wifi connectivity. Screens are costly. Content needs to be updated constantly.
Q: Is the new audience for attractions and experiences a harder audience to entertain because of the amount of technology in their lives?
A: YES! You are literally competing with everyone’s phone and there are millions of developers making apps for phones.
Q: How can the digital out-of-home entertainment industry stay ahead of the home entertainment scene?
A: Partner with game developers and look outside the OOH world to find unique solutions like our Money Shot VR™ game.
Q: What other immersive technologies beyond VR are you looking at?
A: We are interested in leveraging VR for now combined with holographic displays. The next big wave is going to be Augmented Reality. By 2020, people will have the most powerful 3D holographic screens in the world on their face (glasses).
Q: Is it essential to have new immersive attractions and experiences every few years to survive?
A: I think the infrastructure can be maintained and the software/experiences updated less expensively than other hardware only based products.
Q: Could VR be more important in the out-of-home sector than in consumer application?
A: For the next 5 years, OOH will be the driving force for VR/AR and other immersive technologies, but as the costs go down, we will see home and mass consumer adoption like we did with the video game industry in the early 90’s. Arcades died in North America, but there can be a resurgence and VR/AR will drive it.
Don’t miss Alan’s presentation, New Opportunities for VR Games and Attractions in Casinos, at Future of Immersive Leisure on Thursday, September 14, 2017, at 10:00 am. Click here to register for attendance.